Bachelor's Degree in Marketing

Learning objectives

The main objective of the Bachelor’s Degree in Marketing is to train participants to perform management, advisory and evaluation tasks in production and service organizations. These tasks can be carried out in the global sphere of the organizations or in any of its functional areas.

Upon completion, participants will be able to bring together all the functional areas of a company to fulfil the general objectives of their production unit within the global economic context, and work to promote good operation and improved results. Specifically, they will be able to identify and anticipate opportunities, allocate resources, organize information, select and motivate people, make decisions, reach the set goals and evaluate results.

The teaching structure includes a strong focus on marketing and it is geared towards providing students with the necessary knowledge and experience in order to fulfil any management function in order to perform successfully at all levels.

The Bachelor’s Degree in Marketing provides participants with knowledge aimed at:

• Studying several types of organizations andtheir management processes.
• Analyzing the national and international environment where these organizationsare located.
• Learning, through theoretical and practical training sessions, about business management, marketing, andpersonal development.
• Acquiring the social and personal values that are fundamental in today’s society.
• Developing general capabilities to be used in a wide range of organizations; not only tothose related to business.

For more information about program content, please visit the institute website.