Branding and Identity Design Short Course
University of the Arts London
About this program
Branding and Identity Design Short Course
Short subject related lectures introduce daily practice-based activities to help contextualise each stage of the creative process from concept to implementation. Individual tasks provide the opportunity for students to explore and experiment whilst developing their own creative skills and knowledge. Introducing students to core visual communication techniques using brainstorming, sketching, visual referencing and research will provide you with the creative tool kit needed to create a unique brand identity that will communicate your offer and differentiate you from your competitors.
NOTE: The course structure encourages a hands-on, collaborative approach to creative thinking in a relaxed, supportive environment through practice-based making, tutor led discussion, peer reviews and group feedback. Students are encouraged to work at their own level, combining digital and analogue techniques that focus on creative concepts rather than level of finish. Basic Mac computer skills are essential as software training is not provided.
Admission requirements
Anyone wishing to develop conceptual branding and visual communication skills in an experimental, practical, collaborative environment.
No design experience required. This course does not provide software training, basic Mac skills are essential.
Does this course require proof of English proficiency?
The TOEFL iBT® test is accepted by 11,500 universities and higher education institutions in over 160 countries. Book your test today!
Learn moreChat with students
Program content
The course explores the key aspects of designing and applying a brand identity for personal or commercial use over 5 clearly defined stages:
- Visual research and analysis of the market to define your audience, offer and positioning. Brainstorming and mind mapping exercises will help generate your brand name and strapline, helping define your business whilst contextualising your offer or service in the marketplace.
- Creating mood boards to clarify your brands personality and visual language. Exploration, analysis and visual referencing of graphic/typographic elements will help define your visual language whilst developing your understanding of visual communication skills. These boards will inform your direction and provide the basis for initial brand concepts.
- Branding ideation will help you develop a strong concept driven brand identity that is authentic and timeless. Brainstorming with your peers to develop your creative thinking without technical restraints will encourage a conceptual rather than style driven approach using sketches and visual references. Group feedback will inform your direction, enabling you to confidently explore a range of logo concepts.
- Editing and developing your logo through further exploration of typography, graphic elements, pattern and colour to refine your identity in the form of a branding toolkit or brand guidelines. Visual references will support your thinking to communicate your brand concept and tone of voice. Group reviews will inform development and aid selection of your final brand marque.
- Exploring relevant graphic, illustrative or photographic styles to accompany your brand marque, visualisation and annotation will bring your brand identity to life. Defining your brands flexible visual identity system, you will explore application across multiple formats to retain audience engagement in preparation for finalisation and activation after the course concludes.
Scholarships & funding
Several scholarship options are available. Please check the university website for more information.
Tuition
Course price: £680.00
Qualification
- Create an authentic personal or commercial brand for activation beyond the course
- Receive expert advice and guidance to encourage experimentation and development of your practice
- Develop your branding and identity skills for portfolio or professional development
- Explore the creative process while working collaboratively with others
A certificate of completion:
- You've put the work in so we want to make sure you have something to show for it!
- As long as you attend a minimum of 80% of your classes, we will provide you with a certificate of attendance.
- We always recommend you attend all of the classes so that you get the most out of the experience!
- Certificates are great to compliment your cv.
Message the school
About this institute
University of the Arts London
University of the Arts London (UAL) is ranked 2nd in the world for Art and Design according to the 2023 QS World University Rankings®, for the fifth year in a row. It has an international reputation in art, design, communication,...
Why study at University of the Arts London
With multiple sites across London, UAL offers endless opportunities to draw inspiration from this global creative hub.
- UAL has a track record for launching and furthering careers across the creative industries and beyond.
- Graduates are frequently shortlisted for national and global awards ranging from the Turner Prize to the Oscars.
- UAL is home to more than 2,400 postgraduate students.
- The university offers a wide range of theoretical and practice-based research programmes leading to a PhD or MPhil.
- UAL is ranked among the UK’s top research universities, with 83% of research conducted by UAL students and staff graded as world-leading.
- UAL has a diverse student community, with students drawn from over 130 countries across the globe.
- Students are encouraged to draw inspiration from London’s world-famous art galleries, museums and theatres.
- UAL’s dedicated support service offers useful advice for international students including guidance on funding, visa applications and accommodation.
Contact info
University of the Arts London
Want to know more about Branding and Identity Design Short Course? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.
Be the first to write a review!
