About this program
Creative Direction Short Course
Creative Directors play a key role in design and advertising agencies, as well as in brands and companies. They are generally responsible for, and leaders of, a group of creatives (art directors, copywriters, designers, photographers, video producers, etc.): from print to web, from TV to radio, from automotive to fashion.
Creative Directors have the last word on everything that will be communicated to the customer. They have the skills to understand the needs of customers and are responsible for the recruiting of team members.
Admission requirements
This course is suitable for Art Directors, Designers, Photographers, Creative students and professionals who wish to enhance their skills in creative Direction. This is a natural follow on course for students who have completed Art Direction, Fashion Styling, other Photography or Graphic Design courses at Central Saint Martins.
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Program content
- An introduction to the role of Creative Director
- How to use contemporary trends and campaigns
- Managing creative
- Working on Creative briefs
- Pitching to clients
- Practical exercises working on live briefs from real clients, planning an integrated campaign
Scholarships & funding
Several scholarship options are available. Please check the university website for more information.
Tuition
Course price: £680.00
Qualification
By the end of this course you will understand the role of the Creative Director and have worked on projects that mimic the work of a creative director.
A certificate of completion:
- You've put the work in so we want to make sure you have something to show for it!
- As long as you attend a minimum of 80% of your classes, we will provide you with a certificate of attendance.
- We always recommend you attend all of the classes so that you get the most out of the experience!
- Certificates are great to compliment your cv.
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About this institute
University of the Arts London
University of the Arts London (UAL) is ranked 2nd in the world for Art and Design according to the 2023 QS World University Rankings®, for the fifth year in a row. It has an international reputation in art, design, communication,...
Why study at University of the Arts London
With multiple sites across London, UAL offers endless opportunities to draw inspiration from this global creative hub.
- UAL has a track record for launching and furthering careers across the creative industries and beyond.
- Graduates are frequently shortlisted for national and global awards ranging from the Turner Prize to the Oscars.
- UAL is home to more than 2,400 postgraduate students.
- The university offers a wide range of theoretical and practice-based research programmes leading to a PhD or MPhil.
- UAL is ranked among the UK’s top research universities, with 83% of research conducted by UAL students and staff graded as world-leading.
- UAL has a diverse student community, with students drawn from over 130 countries across the globe.
- Students are encouraged to draw inspiration from London’s world-famous art galleries, museums and theatres.
- UAL’s dedicated support service offers useful advice for international students including guidance on funding, visa applications and accommodation.
Contact info
University of the Arts London
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