The Economist - Professional Communication: Business Writing and Storytelling
GetSmarter
About this program
The Economist - Professional Communication: Business Writing and Storytelling
Learn how to craft accurate, engaging and impactful pieces of writing for the business context.
Earn an official certificate of professional achievement from The Economist
Professional Communication: Business Writing and Storytelling is an online short course from The Economist designed to help business professionals attract and address broad audiences across various written formats. Based on the newspaper’s editorial practice, this six-week course offers a self-reflective journey through the craft and purpose of writing and storytelling, equipping you with the confidence to communicate with partners and employees. An accessible “tools not rules” approach to grammar unlocks practical skills for constructing cohesive sentences and paragraphs, and shows how elements such as word choice, punctuation and structure can maximise impact and clarity. You’ll also explore ways to source information accurately, learn to strengthen arguments with data visualisations, and uncover methods for constructive and collaborative editing.
This course is certified by the United Kingdom CPD Certification Service, and may be applicable to individuals who are members of, or are associated with, UK-based professional bodies. The course has an estimated 50 hours of learning.
Admission requirements
Is this course for you?
This course will benefit anyone seeking to improve their business writing and storytelling abilities. Participants who are looking to communicate with more conviction will learn how to craft narratives that hook and convince their readers, whether they are employees, partners or clients. Individuals will gain practical skills in sourcing, writing and editing content, and in the effective use of data visualisation.
Does this course require proof of English proficiency?
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Learn moreProgram content
Course curriculum
Enhance your ability to craft clear and compelling written communications as you work through the weekly modules of this online short course.
Orientation module
Welcome to your Online Campus
Module 1
Planning for impact
Module 2
Crafting your structure
Module 3
Choosing words that work
Module 4
Writing clear and engaging sentences
Module 5
Making data beautiful and compelling
Module 6
Editing your work
Program delivery
Duration:
- 6 weeks (excluding orientation)
- 6-8 hours per week
- Self-paced learning online
Tuition
Total Tuition Fee:£1475
Qualification
About the certificate
- Improve your business writing and earn an official certificate of completion from The Economist.
- Assessment is continuous and based on a series of practical assignments completed online. In order to be issued with a certificate, you’ll need to meet the requirements outlined in the course handbook. The handbook will be made available to you as soon as you begin the course.
- Your certificate will be issued in your legal name and sent to you upon successful completion of the course, as per the stipulated requirements.
What will set you apart
On completion of this course, you’ll walk away with:
- An understanding of the importance and impact of professionally written content.
- Practical writing, editing and data-visualisation skills for creating clear and compelling business communications.
- A writer’s toolkit based on The Economist’s editorial approach, helping you to navigate questions of structure, word choice and style.
- The ability to source, structure and convey information in a way that is accurate, engaging and ethical.
- Insights into the craft and psychology of writing, designed to help you become a more self-reflective writer.
About this institute
GetSmarter
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